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F1: Heineken set to enter as a series sponsor

Formula 1

F1: Heineken set to enter as a series sponsor

By alley - May 11, 2016, 5:01 AM ET

Heineken is set to enter Formula 1 as a major series sponsor in a five-year deal believed to be worth $150m. The brewery giant will have a significant trackside presence from this year's Canadian Grand Prix and will not be replacing any existing trackside sponsors such as Rolex or Pirelli....

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